The Aesthetic Amplifier

A social media accelerator for aesthetic & wellness brands designed to equip you and your team with the tools and confidence needed to take control of your practice's social media in-house.

LAUNCHING MAY 1, 2025

Why I built this…

As the Founder and main strategist behind SocialRX, I’ve spent years in the aesthetics industry. My journey began as an in-house social media manager for a top Beverly Hills Plastic Surgeon, med spa owner, and skincare brand magnate with over 1 million followers. Since launching SocialRX in 2019, I’ve had the privilege of working with a variety of aesthetics and wellness professionals—including injectors, med spa owners, skincare brands, porcelain veneer specialists, and pediatric dentists—all dedicated to building vibrant online communities.

Over the last 5+ years of running my own agency, I’ve learned two crucial things:

  1. SocialRX thrives on a high level of involvement with our clients. While I’d love to work with everyone who reaches out, scaling our agency to meet current demand would mean sacrificing that personal touch. To maintain quality, we’re capping our full-service social media management clients and building out this course to reach and serve more practices.

  2. Even with the best marketing agency, an in-house presence is essential. Just as business owners need financial literacy even with an accountant, social media strategy works best when it has roots within the practice.

This course is designed to empower you with the tools and strategies needed to elevate your social media presence—whether you’re managing it in-house or collaborating with an expert.

Questioning whether or not investing in your social media is worth it?

Here’s what you need to know.

  • Practices active on social media generate up to 40% more leads than those who aren't.

  • Patients engaging with practices on social media are more likely to book repeat treatments.

  • 72% of patients research aesthetic treatments online before booking an appointment.

  • 85% of people trust online reviews as much as personal recommendations.

Having a strong, consistent social media presence isn’t just about getting new patients—it’s about nurturing your existing clientele and building a trusted brand online.

Course Overview - What You Will Learn

Module 1: Master Your Mindset and Vision for Social Media Success
The two most important factors for social media success are having a clear vision and showing up consistently. Define your practice’s mission and values, build confidence, and learn to overcome self-doubt for a lasting online presence.

Module 2: Understanding Your Audience
Identify your ideal client and use social listening techniques to create content that resonates with their needs and preferences.

Module 3: Build Your Brand Identity
Develop a unique brand voice that reflects your practice’s personality, while balancing professionalism with relatability.

Module 4: Content Creation Strategy
Create content that converts by focusing on types that resonate with your audience, and establish a consistent posting schedule.

Module 5: The Details – Creating High-Quality, Engaging Content
Learn filming and editing techniques to produce professional videos that capture attention and drive engagement.

Module 6: Building and Engaging Your Community
Strengthen connections by interacting with followers and collaborating with influencers to expand your reach and establish authority online.

Module 7: Boosting Posts and Running Ads
Discover the basics of paid advertising, and learn how to measure ROI to ensure the effective use of your marketing budget.

Module 8: Analyzing Progress and Setting Goals for Success
Learn which social media metrics matter most for your practice, how to measure success accurately, and how to set actionable goals that drive continuous growth and improvement.

This course is specifically designed for

practice owners and/or team members who want to:

  • Attract more life-long patients and grow their practice.

  • Build a community of loyal, repeat patients.

  • Showcase their expertise and stand out in a competitive market.

  • Master the tools of social media to boost profitability.

Unlike other social media courses, this is specifically tailored to the aesthetics & wellness industry. I understand the nuances of your business and how to build trust and credibility through social media. Whether you're a med spa owner, a solopreneur, or are a team member invested in your practice's success, this course will give you the tools, confidence and support you need to THRIVE in the age of social media.

Ready to master your social media?

Ready to master your social media?

Launching May 1, 2025

One Time Payment

$3,500

Pay in full

  • All 8 modules to complete at your own pace

  • Lifetime Access to course and future updates

  • Access to templates, tools and resources 

  • 3 45-min 1:1 coaching calls with Shannon

Payment Plan

$1,250

/mo

3 monthly payments

  • All 8 modules to complete at your own pace

  • Lifetime Access to course and future updates

  • Access to templates, tools and resources 

  • 3 45-min 1:1 coaching calls with Shannon

Inside the
Social Media Accelerator

Training Hours: 

10+ hours of video and Zoom trainings delivered from Shannon herself 

Coaching: 

3 1:1 45-minute Zoom calls with Shannon where you can ask questions and get guidance specific to your practice

Best-in-class resources

Worksheets, resource guides and tools to support you in implementing everything you're learning 

Resource Examples:

  • Trello templates for organizing and storing content

  • Client avatar worksheet for defining your target audience

  • Canva templates for feed posts, stories, and reel covers

  • Spreadsheets to track progress and strategize for growth

  • Brand mapping worksheet to clarify your brand identity

  • TED Talks and podcast episodes to boost confidence and inspire

  • Videos explaining editing hacks